Chalk this one up as rumour but here goes, in March Apple will be hosting an event dedicated to television related product. Along side this will be an Apple TV SDK launch for developers to take advantage of.
"Citing "channel checks", Jefferies analyst Peter Misek today reported in a research note that Apple appears to be preparing for a television-related product event next month. While Misek does not believe that Apple's rumored television set will be making an appearance at the event, he does suggest that Apple might begin setting the stage for the future product by launching developer tools that would presumably also allow the current Apple TV set-top box to gain third-party apps."
i`ll believe it when i see it, that is all